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Beth McCarthy

Design Strategist and Systems Theoris

She leads Design & Research at global blockchain collective Starfish Network, and property-sharing startup Bee Token.

Beth is a design strategist and systems theorist developing adaptive, inclusive ecosystems with decentralized technology. She leads Design & Research at global blockchain collective Starfish Network, and property-sharing startup Bee Token. After graduating from UC Berkeley, Beth’s fascination with dynamic systems of behavior took her to law school at University of California – Hastings, then to roles designing products, processes and experiences for startups in Stanford’s StartX accelerator and Systems Medicine Dept. Beth co-founded Pure Knot strategy and communications agency in 2013, which she sold this year after scaling internationally. She currently leads the Mechanism Design Research Group and speaks frequently about the intersection of blockchain and design.


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