Shawn Cheng is a Partner at ConsenSys Labs, and co-leads the company’s venturing strategy which includes original studio, accelerator—Tachyon and venture teams.
Prior to ConsenSys, Shawn helped to start Gary Vaynerchuk’s fund Vayner/RSE. As a Principal, his focuses were on frontier technologies such as blockchain/crypto, virtual and augmented reality, voice, esports, AI and consumer technologies. Before working venture capital he VaynerMedia as a VP to help scale the social media agency from 200 to 1,000 employees.
For his first decade, Shawn spent his career in strategy, performance marketing, social media and agencies building fortune 500 global brands like GE, Foot Locker, Lowe’s, HBO, and Red Cross. At BBDO Worldwide, he helped to establish their first Digital Strategy department while running their innovation hub: The Digital Lab, pairing startups with big brands. At Razorfish, he drove Search, Paid Media, Ecomm, and Emerging Tech initiatives for Limited Brands, Starwood Hotels and Charity: Water.
Originally from Los Gatos, California, he now lives in Brooklyn and is passionate about seeing technology used to create a society that is more equitable, sustinable and just. In his free time, he greatly enjoyed being a father of two in the suburbs of Brooklyn.